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Transcribe ALL The Things! Benefits, Strategies, and More | You Moz

Why transcribing knowledge and presentations can be a perfect content source and solution......I was inspired to write about transcription for SEO (and more) after talking to a client at one of my previous agency roles. A few staff members at the top of the company are well known in their industry, and we wanted to leverage their popularity and standing by encouraging them to guest blog. For one of them (who's practically a celebrity in his industry sector!), we were told this:Client: "Well, he doesn't want to write content on a regular basis. You see, he has enough on his plate as it is with his popular, weekly, hour-long podcast."Then the light-bulb moment happened...Me: "Do you transcribe the podcasts into text and publish them on the site along with the audio?"Client: "No. Why?"...

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